I saw a cashier at a Starbucks spill coffee all over their computer. The angry manager cleaned up the coffee and was turning the computer back on. The cashier said, “Please let it work. Please let it work!” A barista walked by and said, “It should be faster than ever. That was a double shot espresso.”
Well, I think its clear that McDonald’s didn’t put Starbucks out of business with their new coffee drinks. Now Starbucks serves breakfast sandwiches. Touche! The feud did cause McDonald’s to sell a lot more coffee, but I really don’t think a dollar for a large coffee is a statement that screams, “This stuff is good!”
I know they sell specialty drinks to but it just isn’t the same. I don’t think you can tell the McDonald’s cashier you want a Venti Iced Americana, black with two shots and as much ice as possible. I can see the blank stare now. I think I’m going to do that. I’ll let you know how it goes.
The other obvious advantage Starbucks has is the ambiance. Soft music, a great place to meet up with a friend or two to just sit and chat or maybe bring in your laptop and study. My wife meets her friends at our local Starbucks quite often and has a great time.
I never hear ladies say, “Hey, why don’t we get together for coffee at McDonald’s and catch up.” I don’t even think that’s legal. Plus at Starbucks – bonus – no screaming kids!! I’ve heard people complain about the price of coffee at Starbucks but they don’t realize that part of that is the experience, the brand. It’s a cool place to hang out and get more amped up than the legendary Robin Williams ever was.
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